Short answer: for a shop, restaurant or salon, a showcase website built by a professional usually costs between €1,500 and €5,000 in France, depending on the number of pages, design and features (booking, multiple languages). Real running costs — domain, hosting, maintenance — stay modest. What gets expensive are multi-year leasing contracts where you never own the site.
Three ways to get a website
| Option | Typical price | For whom | Limits |
|---|---|---|---|
| Do it yourself (Wix, Squarespace…) | A subscription of a few hundred euros a year | Owners with time | Time spent, SEO often forgotten |
| Freelancer or agency, one-off payment | Often €1,500 to €5,000 | Shops wanting a professional site fast | Compare what is included |
| Website leasing over several years | Monthly fee over 36 to 60 months | Generally best avoided | You don't own the site, hard to cancel |
What changes the price
- Number of pages. A site with one page per service and per area costs more to build but ranks much better locally. See our local SEO guide.
- Features. Online booking, multiple languages, a space to edit photos and prices yourself.
- Texts. Writing them yourself or having them written.
- Google profile. Some providers create and optimise your Google Business Profile, others don't.
Running costs to plan for
- Domain name: a few tens of euros a year.
- Hosting and maintenance: varies by provider.
- Visibility plan (optional): Google posts, new pages, social media.
Always ask for a written list of what is included each month.
3 questions to ask before signing
- Do I own the site? If I stop, do I keep the site and the domain?
- How long am I locked in? A multi-year commitment is rarely justified for a shop.
- What is delivered, and when? Number of pages, texts, Google profile, lead time.
More pitfalls: how to choose a web provider.
Our prices
At INFound Pro, Site Essentiel and Site Pro have fixed prices, launch included, and you own the site. See the packages.
FAQ
Is a €99-a-month website a good deal?
Not necessarily. Over 3 years that is more than €3,500, and with many leasing contracts you don't own the site at the end. Compare it with a one-off payment.
Does a shop really need a website if I have Instagram?
Usually, yes. Your website and Google profile are what Google and ChatGPT read when recommending a shop. See website or social media.
How long does it take to build a shop website?
One to three weeks, depending on the package and how quickly content is approved.