Short answer: to get more Google reviews, ask at the right moment (right after a good experience) and make it easy: a direct link to your profile, a QR code at the counter, a WhatsApp message after the visit. Never buy reviews or reward them: it breaks Google's rules and the law.
A simple kit that works
| Tool | Where | Tip |
|---|---|---|
| Direct "leave a review" link | In Google Business Profile | Copy it once, reuse it everywhere |
| QR code | Counter, till, business card, receipt | A short line next to it: "Your review helps us" |
| WhatsApp or SMS message | After a service | Personal, short, with the link |
| Follow-up email | After an order or appointment | One reminder, no more |
A message template
Hi [first name], thanks for your visit! If you have a minute, a Google review helps us a lot: [link]. Have a great day, [shop name].
What is forbidden
- Buying reviews or writing them yourself.
- Rewarding a review (discount, gift): it breaks Google's rules.
- Filtering: asking only happy customers and leaving out the others.
Fake reviews are also illegal in France and across the EU.
How to reply to reviews
- Positive review: thank them by name, with a specific detail.
- Negative review: stay calm, apologise if justified, offer a solution, invite them to continue privately.
- Abusive or fake review: report it to Google from your profile.
Replying shows the business is active, which also matters for Google Maps ranking and for AI assistants.
FAQ
How many reviews do I need?
There is no magic number. What matters: steady, recent reviews, and your replies.
Can I delete a bad review?
No, unless it breaks Google's rules (fake review, abusive language…): then you can report it.
Can I show my Google reviews on my website?
Yes. Our Site Pro displays them automatically. See the packages.