Guides
Guides for shop owners
Websites, Google Maps, reviews, SEO and GEO: clear answers, no jargon.
How much does a website for a shop cost in 2026?
The price of a showcase website for a shop, restaurant or salon — market ranges, hidden costs, subscriptions and what you really need to pay for. A clear guide for shop owners.
Read · 3 min readGoogle Business Profile: the complete guide for shop owners
Create, verify and optimise your shop's Google profile to show up on Google Maps — categories, hours, photos, posts and reviews, step by step.
Read · 3 min readHow to rank first on Google Maps: what really matters
Relevance, distance, prominence — Google's 3 criteria for ranking local businesses on Google Maps, and concrete actions to move up in local results.
Read · 3 min readHow to get more Google reviews (without breaking the rules)
Simple, allowed ways to get more Google reviews — QR code, WhatsApp message, timing — and how to reply to positive and negative reviews.
Read · 3 min readLocal SEO: 10 actions for a neighbourhood business
Local SEO explained simply — "trade + city" keywords, one page per service and area, Google profile, directories and reviews. 10 concrete actions.
Read · 3 min readGEO: how to get your shop recommended by ChatGPT
Customers also ask ChatGPT "a good hairdresser in Lille?". What GEO is, what AI assistants read, and 6 actions so your shop is understood and cited.
Read · 3 min readWebsite or social media only: what should a shop choose?
Are Instagram and Facebook enough for a shop? A clear comparison of a website versus social media — Google visibility, control, costs — and the right combination.
Read · 3 min readLegal notice, GDPR, cookies: what a shop website needs in France
What a shop's website must include in France — legal notice, privacy policy, cookie consent, terms of sale for online selling. A clear checklist.
Read · 3 min readOnline booking for salons and restaurants: benefits and setup
Why offer online booking, what a good system must do (time slots, reminders, cancellation) and how to connect it to your website and Google profile.
Read · 3 min readChoosing a web provider for your shop: 8 traps to avoid
Multi-year leasing contracts, a site you don't own, "guaranteed" results… The 8 most common traps and the questions to ask before signing.
Read · 3 min readWant to know where your shop stands?
Get a free visibility audit: website, Google Maps, reviews and ChatGPT.